Our story
A meeting. A shared vision.
Some adventures begin at a conference table. Ours started with a simple conversation.

At the time, I consulted Catherine for advice on nutrition and micronutrition. I admired her working method: a scientific, meticulous and deeply human approach, in which every recommendation had a reason.
As far as I’m concerned, after many years in professional dermocosmetics, I felt that something was still missing. A body care product that I, with the same level of conviction as before, could offer them. One day, without thinking about it, I spoke to her about that need. She looked at me, smiled and answered simply:
“I can make it for you — and even better still.”
That sentence changed everything. I answered almost instinctively: “Then let’s do it.” In turn, Catherine shared with me a dream she had long cherished: developing her own formulas. For years she had devised, studied refined formulas without ever daring to take the leap. Then she said something I will never forget:
“Without you, I would never have done it.”
I smiled at her. Because, frankly, without her I would never have dared to do this either. Our paths diverged, but they complemented each other in a natural way. Catherine translates scientific knowledge into demanding formulas that are meticulously worked out down to the smallest details. I,too, have both feet on the ground: I listen to the professionals, I understand their expectations, and I bridge the gap between their daily needs and our creations
We soon realized that this complementarity was our greatest strength. Initially, only one product was planned. A year and a half later, that first idea had become Pure & Lab: A product range that continues to grow while maintaining the same standards regarding quality,safety and efficiency.
Pure & Lab did not originate from a business plan, but from mutual trust, a shared passion, and a meeting between two women. They chose to combine their skills to create a brand that is true to their values.
Even today, every new product starts exactly like the first one, namely with: a conversation, an idea and the will to always do better.
